
Strategic Account Consulting (SAC) provides consulting services
to business-to-business companies seeking to optimize their
sales performance. We specialize in both the start-up of strategic
/national account sales groups or the evaluation of an existing
sales group.
Strategic or National Accounts can serve as a cornerstone
of your organization's growth and profitability. However,
strategic accounts will test your organization's ability to
adapt to a “new way” of doing business; not only
in dealing with these new clients but testing the willingness
of your organization's ability to adapt and allocate resources.
Steps for Evaluating a Successful Strategic Accounts
Group
Several prerequisites that need to be addressed when evaluating
or forming a successful strategic accounts group.
- Your company's goals and objectives must be clearly defined.
- Once determined, your goals and objectives must be effectively
integrated into your organization, starting with your current
sales force.
- Your organization should be aware and ready for the impact
and demands of a strategic accounts group.
- Confirm that the decision-making processes are clearly
defined and understood by the strategic accounts group.
|